In 2004, the rapper Booba decides to work in collaboration with the American stylist Viguen so that his own collection of ready-to-wear streetwear can see the day.
Its design has a very professional approach. Here, Booba's primary ambition was not to primarily touch his fans nor to directly promote his music.
One of his concerns was to adapt the style of American culture to extra-large sizes and "fat" style with a line of relatively more sober clothes to European cups.
The concept of Ünkut is born! It is the first brand of streetwear "Made in France".
Hence the concern for a quality model where the textures and materials are chosen carefully.
Booba had the idea and ambition to want to associate the codes of luxury with its collection while conveying the values of urban musical styles such as hip-hop and riots. It is a true search for elegance that pushes the duo "Booba-Viguen" to surpass.
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